Find Customers For Your Artwork

Another Zazzler has asked me where to find customers for their artwork.

While there is no perfect formula that will help you find customers for your artwork on Zazzle and other Print on Demand platforms, here’s my formula for finding customers:

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1. Keep talking about your artwork, sharing it with friends and family.

Talk about what inspires you to create it, what techniques you’ve used, ask for honest feedback, and be grateful when they give it to you (even if it’s not particularly what you want to hear). Getting good feedback lets you know where to improve your artwork to make it desirable to a wider audience.

BIG TIP: Ask them if they have a need for a particular piece of artwork. Talk to them about how you can help them give customized gifts to their friends and family.

2. You won’t get a lot of sales from friends or family, but you can get some.

Try not to have unreasonable expectations of your family when you’re trying to find customers for your artwork. They will think that because they know you, then they should get a special deal. You’ll have to address that misconception (it isn’t always possible to give them the deal that they want), but if you are able to be gracious and understanding, you may still convert them into loyal supporters of your artwork.

Most of your sales will come from complete strangers.

3. Put your best artwork out there, but be sure to mark it as yours.

I add a copyright notice to almost all of my artwork, and sign and…

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